European pet companies join Pet Sustainability Coalition

The Pet Sustainability Coalition is expanding its membership into Europe.

freeimages. com | Wolf Friedmann
freeimages. com | Wolf Friedmann

The Pet Sustainability Coalition (PSC) is expanding its membership into Europe. Since it’s formation in 2013, PSC has solely partnered with American businesses to implement profit driving sustainable business solutions that deliver bottom line savings and top line growth. PSC’s expansion is a result of leadership from European based pet companies looking to take action toward sustainability and environmental protection.

Much like the beginnings of PSC in the US, where eight founding member companies came together to contribute financial and strategic support, the European expansion is launching with leadership from Brit, Josera, Protix, and Pets International who have already committed to join PSC at Interzoo.

European membership officially opens at Interzoo in Nuremburg, Germany in May 2018 where Josera, Brit, and Protix will release tangible case studies demonstrating that PSC is an effective platform for driving impact in Europe.

“By adopting best in class tools that are used around the world in many different industries, we are well suited to support all types of pet companies regardless of their location,” said Caitlyn Dudas, executive director and co-founder of PSC. “For example, the quick impact assessment is a tool that we customized in partnership with B Corp that translates the assessment in many different languages, and automatically selects custom questions based on a businesses size, type and location.”

New software available for PSC members

In January 2018, the Pet Sustainability Coalition announced its partnership with Trayak, a software solutions company, to provide Coalition members with access to EcoImpact, a sustainable package and product platform.

The platform provides Comparative Packaging Assessment (COMPASS) using streamlined lifecycle assessments. Using COMPASS, PSC members can analyze individual, primary, secondary, transport packages and entire packaging systems to make better packaging design decisions that meet corporate sustainability goals.

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