3 ways pet food brands can boost brand loyalty and sales

Although brand loyalty across the board has decreased, more dog and cat owners have formed direct relationships with pet food companies.

Tim Wall Headshot Small Headshot
(FreeImages.com l Murat Chatin)
(FreeImages.com l Murat Chatin)

Although brand loyalty across the board has decreased, more dog and cat owners have formed direct relationships with pet food companies, according to speakers at Petfood Forum Europe 2019. These speakers will explore how pet food companies can interact with consumers to boost brand loyalty and translate that into increased repeat sales.

1. Pet food brand polygamy and rotational animal diets

Pet owners face an ever expanding variety of brands all competing for their attention, and with all that variety has come a decline in brand loyalty.

Keynote speaker Sandy Robins, pet lifestyle expert and author, will outline how and why the pet food marketplace has gotten so crowded and why pet owners switch from brand to brand. She will highlight the effect of millennials and generation Z on the pet food aisle.

Robins will answer the question, “If brand monogamy as we know it is dead, is brand polygamy the new, next best thing?”

As an expression of that dietary polygamy, she will explore rotational diets: an upcoming lifestyle trend that may offer pets better health by alternating proteins, recipes and textures.

2. Direct-to-consumer pet food sales

Since pet owners decreasingly just buy the same ol’ bag of dog kibble every time they hit the store or browse an online retailer, pet food companies can become their own retailers and build a relationship with individual consumers to compensate for brand philandering.

Jodi Watson, pet food industry consultant, will present on how pet food manufacturers discovered the vast opportunities of building a direct-to-consumer business. Yet some pet food companies may be behind and still operating with the mindset that they can only go through retail channels to grow their businesses.

By developing a direct-to-consumer business, pet food manufacturers may garner additional sales, while gaining consumer insights. This pet food purchaser data can enhance companies’ ability to stay current, mitigates risks from Amazon, Chewy and other online retailers and counteracts business trend weaknesses in the pet food retail industry, particularly in pet specialty.

3. Social media strategies for pet food companies

Even when not selling directly to pet owners, companies can build interactive relationships using social media to build a group of brand boosters.

Wendy Shankin-Cohen, president and CEO of Dr. Harvey’s/Healthy Formulations, will share easy-to-implement pet food marketing strategies for successful social media campaigns. She will give usable tools to companies that need to create or improve their presence on social media.

Attendees will learn how to write status entries, use hashtags effectively and strike a balance between promotional and non-promotional content, as well as how to use Facebook, Instagram and Twitter, to create a tribe of loyal brand supporters.

Petfood Forum 2019

Petfood Forum Europe provides an opportunity to meet fellow pet food professionals from around the world and offers a focused setting to network, exchange ideas and do business with leading industry suppliers. Petfood Forum Europe 2019 will be held at the Koelnmesse in Cologne, Germany on June 13, 2019. This particular event is hosted in conjunction with five additional conferences as part of VICTAM International 2019.  

Page 1 of 705
Next Page