Petfood Industry Confidence Index measures pro sentiments

Petfood Industry readers will be asked to complete an online questionnaire, which will take 5 to 7 minutes.

(Nelosa |
(Nelosa |

Petfood Industry will soon conduct a survey to calculate the Petfood Industry Confidence Index. Petfood Industry readers will be asked to complete an anonymous online questionnaire, which will take 5 to 7 minutes. The survey will be repeated quarterly.

Get screened for the Petfood Industry Confidence Index.

“The index is calculated each quarter on the basis of pet food manufacturers’ opinions on current and future expectations of their performance in the markets they serve,” Joyce Neth, vice president and director of audience development and research.

If you are a pet food industry professional interested in participating it the survey, please complete this brief screener questionnaire. After you submit the screener, you will be sent a link to the questionnaire for the Confidence Index. Participants will receive a preview of the results before they are published each quarter.

The primary objective is to create a quarterly industry insights and trends report. That report will be an in-depth look into the world of pet food driven by the opinions of the people that do this every day. The report will be an insider perspective to the pet food industry direct from manufacturers. The report will include tracking questions that follow industry changes over time. There will also be topical questions about current events in the pet food industry that quarter.

“The index reflects prevailing business conditions and likely developments for the months ahead,” Neth said. “These insights will give the industry and its suppliers benchmarks for current conditions and indicators of future development and will help Petfood Industry focus on providing relevant content to readers.”

Petfood Industry is partnering with Communications For Research (CFR), a St. Louis-based research firm with 22 years’ experience conducting market research in pet food and animal health sectors. CFR will collect the responses to the Petfood Industry Confidence Index survey each quarter, analyze for the quarterly report and, over time, provide insight into trends in the pet food market across the globe. Participants' individual responses will be completely anonymous, with results reported in aggregate, and by geographic region when possible.

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