4% growth forecast for 2020 US pet food and treat market

For 2019’s figures, APPA analysts used a different methodology than in previous years, resulting in relatively higher overall sales figures.

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(SSilver | BigStock.com)
(SSilver | BigStock.com)

Pet food and treats sales in the United States increased 6.5% to reach US$36.9 billion in 2019, up from US$34.5 billion in 2018, according to American Pet Products Association (APPA) calculations. APPA analysts forecast pet food and treat sales to rise 4% in 2020. U.S. pet food and treat sales may reach US$38.4 billion this year.

For 2019’s figures, APPA analysts used a different methodology than in previous years, resulting in relatively higher overall sales figures. This new calculation method increased 2018’s estimated total sales from US$30.3 billion to US$34.5 billion.

Overall pet spending in the U.S. may reach US$99 billion in 2020, according to APPA estimates. This represents an increase of 3.3% over 2019’s figure of US$95.7 billion. APPA updated their estimate of 2018 pet spending to US$90.5 billion up from US$70.6 billion.

US pet products and services sales in 2019

APPA analysts calculated that sales of pet products and services in the United States reached US$95.7 billion in 2019. Pet food and treats made up the largest portion of the total with 2019 sales of US$36.9 billion, led by dog and cat food. The APPA attributed some of this growth to the rising popularity of pet food mixers and toppers contributing to increased sales, along with an increase in subscription pet food delivery programs.

"Consumers are more educated than ever about the ingredients that go into their pets' food, which means they're willing to pay more for quality products," said Steve King, CEO of APPA, in a press release. "As the demand for natural, minimally-processed ingredients continues, we expect to see steady growth in this category."

King announced the survey results during Global Pet Expo, the annual pet products trade show presented by APPA and the Pet Industry Distributors Association (PIDA).

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