Why pet treat sales continue to rise
May 1, 2022 – Debbie Phillips-Donaldson
Pet treats have experienced robust sales increases, even outpacing the healthy growth of the overall pet food market. This is especially true for cat treats.
Pet food marketing trends in context
May 1, 2022 – David Sprinkle
As in the human consumer products market, customization and personalization are key strategies for differentiation, premiumization and locking down customer loyalty.
Collagen: A complex protein that may benefit joint health in pets
May 1, 2022 – Greg Aldrich, PhD
As a structural protein derivative with ties to chondroitin sulfate, glucosamine and hyaluronic acid, it may fit alongside these ingredients in the geriatric health, joint and mobility, and osteoarthritis market channels. These are interesting applications for our pets, but are there some details we need to know about collagen to better understand this ingredient choice?
Pet food’s ‘new normal’: The good, the bad, the response
May 11, 2022 – Debbie Phillips-Donaldson
During the pandemic, “new normal” became a cliché as many people speculated what the near and longer-term future would bring—in pet food as well as in every other industry and walk of life. With COVID-19 now becoming endemic and everyone learning how to navigate that, some glimpses of what may become normal business and life are starting to emerge.
Inspirational stories help underdog pet food start-ups
May 26, 2022 – Tim Wall
Everyone loves an underdog, especially in an industry catering to canines. Pet product start-ups by lower-income groups, ethnic and religious minorities, immigrants and refugees already start off with a strong underdog origin story.
