Meeting today’s pet food consumers where they live and buy

Though pet owners are famously devoted to their pets, some may be reaching their financial limits for buying pet food. Knowing how they value brands is key.

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Fine father and son during selecting dry food in petshop
Fine father and son during selecting dry food in petshop
In uncertain times, consumers, including pet owners, seek specific attributes in the brands they buy. | BearFotos | Shutterstock.com

Pet owners have a well-deserved reputation for being so devoted to their pets, they often sacrifice their own needs before cutting back on pet food spending. Yet no one should become complacent or take that devotion for granted: Nearly everyone has their limits, and the current economic landscape is fast pushing many people up against theirs.

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