Rocky’s Canine Cuisine: A human-level culinary experience

Learn about Rocky’s Canine Cuisine, a fresh, human-grade pet food company that aims to provide a human-level culinary experience for its four-legged consumers.

April 30, 2023

Rockys Cover Photo

Rocky’s Canine Cuisine Founder Alannah Covington pivoted to an online opening after COVID-19 stalled her brick-and-mortar plans, and has been working on standing out in the fresh pet food space ever since. | Photo courtesy Rocky’s Canine Cuisine

The fresh pet food segment may still be small, but it is also one of the fastest-growing. Pet owners everywhere are looking to provide their pets with more, and that desire is proving to be a boon for those in the superpremium pet food space.

Log in to view the full article

Black and white cat eating from a bowl in a bright kitchen while a person offers food

Top 10 trends shaping cat supplement product development

Diverse business sectors including agriculture, manufacturing, retail, and pet care connected by industry icons and flowing ribbon design.

How to secure ingredient supply chains amid volatility

Pet Supplements & Treats Digest

Top 10 trends shaping cat supplement product development

Experts say cat owners want supplements built around feline biology, palatability and cat-specific clinical evidence.

Black and white cat eating from a bowl in a bright kitchen while a person offers food

Brand Insights

Helping you navigate the evolving pet supplements industry

Petfood Industry

Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.

Helping you navigate the evolving pet supplements industry

French freeze-dried cat food producer expands

Sally & Cie is increasing production capacity and raising funds for further expansion; plus, European pet retail chain Fressnapf-Maxi Zoo reports strong financial results.

Sally & Cie retail booth with black cat face design and wooden shelving displaying products at a trade show

Pet Food Market

Dog, cat food producer prices hit record in August

Dog and cat food producer prices remained largely stable in July and August 2026 but set a new record high, while other pet food prices rose in both months, according to U.S. Bureau of Labor Statistics data.

Group of Golden Retriever puppies eating kibble from a shared metal bowl on an orange mat

Product Launches

Native Pet launches first cat supplement line

Pet supplement brand, previously focused on dogs, introduced five daily chews for cats developed by its in-house formulator.

Brown and white cat wearing green collar scratching face next to Native Pet Immune supplement container

Market Trends and Reports

Southeast Asia's job market adapts to new pet-rearing trends

Growing demand for premium pet food is creating new roles in Southeast Asia's pet food industry, while specialized talent remains in short supply.

Young couple sitting on a concrete ledge holding a brown dog on a city street

Product Launches

Nulo launches limited ingredient wet, dry cat food

Brand's new single-protein cat line includes four wet recipes and two Freestyle kibble recipes.

Nulo Freestyle cat and kitten food bags in orange and green with matching wet food cans

Adventures in Pet Food

Private label pet care growth outpaces national brands

Brand loyalty still has its place in the pet food and care market, but private label sales are rising faster than those of name brands, even for premium products.

Vibrant illustration of a busy grocery store aisle with shoppers, shopping carts, and colorful packaged products lining shelves under bright overhead lighting.

Market Trends and Reports

Mars adoption study finds uncertainty deters pet adopters

A Mars survey of more than 26,000 people in 14 countries found health, behavior and compatibility concerns hold back prospective adopters, prompting the company to launch an online Adoption Hub and expand its 2026 Global Adoption Weekend.

Brown and white dog lying on white bedding while person in yellow shirt pets its head in a bedroom with green walls

Product Launches

Himalayan Treats launches US wholesale yak dog chews

The Nepal- and Australia-based producer now offers domestic inventory and fulfillment from California to U.S. pet retailers, distributors and other trade buyers.

Golden-yellow fried cheese sticks stacked on white background

Pet Food Marketing and Branding

Nylabone taps Ashley Tisdale for real-meat chew toy launch

Central Garden & Pet's Nylabone brand released chew toys made with chicken, bison, venison, bacon and beef, including softer versions for teething puppies, and named actress Ashley Tisdale as a partner for the launch.

Woman smiling while holding a small white dog on a couch surrounded by orange pet toys and chew products

Market Trends and Reports

Report: Top trends reshaping private label pet products

According to a new ADM report, store brands are moving into premium tiers as pet owners look for quality nutrition and functional benefits at lower prices.

Woman comparing two food product boxes while shopping in a grocery store aisle

Market Trends and Reports

Survey: Half of dog owners now buy premium food

A new survey from Tractor Supply Co. finds more than half of dog owners choose premium, fresh or organic food, with younger generations spending more and prioritizing their pets' diets over their own.

Young girl with long hair holding a black and white Rough Collie dog outdoors in black and white portrait photography

Page 1 of 710