With an omnichannel approach to selling pet food taking hold, those brands who decide to work closely with their retail partners in the brick-and-mortar space are experiencing an evolution in their relationships. Those involved must make decisions about physical versus online shelf space, where their customers are most likely to see their products and how symbiotic the relationships need to be between retail and brands in order for both to be successful.
NDependent Pet has built its business model off succeeding within the independent retailer space. | Photo courtesy NDependent Pet
Petcurean’s latest venture, Petcurean University, aims to provide retailers with all the information and training they might need to accurately sell Petcurean products in their stores. | Photo courtesy Petcurean
