With an omnichannel approach to selling pet food taking hold, those brands who decide to work closely with their retail partners in the brick-and-mortar space are experiencing an evolution in their relationships. Those involved must make decisions about physical versus online shelf space, where their customers are most likely to see their products and how symbiotic the relationships need to be between retail and brands in order for both to be successful.
“Having a good relationship between brands and retailers is imperative when trying to compete with big box stores and online giants,” said ThumbStopper, a company that provides solutions for brands to amplify their content through their retailers’ social media networks, in “Five reasons why the brand-retailer relationship is more important than ever.” Such giants, said ThumbStopper, have the marketing budgets a brand would have with the brick-and-mortar following of a retail location. “Staying consistent with branding and marketing efforts can go a long way in staying ahead of your competition,” according to the company.
