Technology is evolving alongside pet owners’ needs to maintain the highest levels of nutrition and health for their animals, and it’s something we can expect to continue throughout 2025 and beyond, according to the industry.
“With advancements in technology, pet parents are making smarter, personalized nutrition decisions for their pets,” said Chad Wethal, global marketing manager for Pet at Cargill, a company providing food, ingredients, agricultural solutions and industrial products to various industries. “We expect to see more data-driven nutrition solutions become available to meet savvy consumers’ needs. More fitness monitoring tools like smart collars, and health monitoring apps and at-home diagnostic kits with corresponding nutrition recommendations will empower consumers to take personalization to the next level.”
