Research and Markets' latest report, the India Pet Food Market, By Region, Competition, Forecast and Opportunities, values the India pet food market at U$843.89 million in 2024 and is expected to reach US$1.98 billion by 2030, rising at a CAGR of 15.37%.
According to the report, the India pet food market has experienced substantial growth over the past decade, fueled by increasing pet ownership, urbanization and rising disposable incomes. As more families adopt pets, particularly in urban areas, the demand for high-quality pet food products has surged. Pet owners are increasingly aware of the nutritional needs of their animals and are willing to invest in premium and specialized pet food products.
According to the State of Pet Homelessness report updated in May 2024, 69.3 million stray cats and dogs are found across India. The research indicates there are 8 million stray cats and 52.5 million stray dogs. While these figures are significant, they represent a decrease of over 10 million homeless animals compared to 2021.
The market is also seeing a trend toward natural and organic pet food, driven by increasing health consciousness among pet owners. This shift is creating opportunities for new entrants and niche brands focusing on holistic and organic pet food solutions.
Rise in demand for natural and organic products
According to Markets and Research, there is a growing preference among Indian pet owners for natural and organic pet food products. This trend mirrors broader global consumer behavior toward healthier and more sustainable options.
Brands are responding to this demand by introducing product lines that emphasize natural ingredients, such as whole grains, vegetables, and high-quality proteins sourced from organic farms. These products often highlight their environmental sustainability credentials, appealing to pet owners concerned about their pets' well-being and the planet.
Premiumization, humanization of pet food
There is a noticeable trend towards premiumization and humanization of pet food products in India. As pet ownership becomes more integrated into urban lifestyles, pet owners are increasingly willing to invest in higher-quality and specialized diets for their animals.
Humanization of pet food refers to the concept of treating pets as family members and providing them with diets that mirror human food trends. This includes pet foods that mimic popular human dietary trends such as grain-free, gluten-free or paleo diets. Manufacturers are also focusing on enhancing the palatability and sensory appeal of pet foods, with flavors and textures that appeal to both pets and their owners.
Functional foods expand
The report noted functional and therapeutic pet foods are gaining traction in the Indian market, driven by increasing awareness of pet health issues and the desire to address specific nutritional needs. Functional foods often contain added supplements like probiotics, omega fatty acids, glucosamine and antioxidants.
Therapeutic diets cater to pets with specific medical conditions such as allergies, obesity, diabetes or kidney disease. These diets are formulated under veterinary supervision to help manage or alleviate symptoms and improve overall health outcomes. The availability of such specialized diets is expanding as veterinarians play a more prominent role in recommending nutritionally balanced options for pets with health concerns.
E-commerce and digital influence
The role of e-commerce in shaping the pet food market in India cannot be overstated, noted the report. Online platforms have democratized access to a wide range of pet food products, offering convenience, competitive pricing, and a vast selection that may not be available in local brick-and-mortar stores. This trend has been accelerated by the COVID-19 pandemic, which prompted a shift toward online shopping for pet essentials.
Research and Markets noted manufacturers and retailers are leveraging digital marketing strategies, including social media campaigns and influencer partnerships, to engage directly with consumers and build brand loyalty. The convenience of subscription services for auto-delivery of pet food further enhances customer retention and ensures regular supply.
Other notes on India's pet food market
The dog food segment is experiencing rapid growth. As more families choose to adopt dogs, the demand for specialized and nutritionally balanced dog food products has surged. Manufacturers are responding to this growing demand by introducing a wide range of dog food options tailored to different breeds, sizes and life stages. This includes dry kibble, wet food, treats, and supplements that cater to specific dietary needs and preferences.
Geographically, the North region of India stands out because of its major metropolitan areas with a large population base with significant disposable incomes. These urban centers are hubs of economic activity and cultural diversity, contributing to a higher concentration of pet ownership.
Key Market Players
- Mars International India Private Limited
- Nestle India Limited
- Himalaya Drug Company Private Limited
- Drools Pet Food Private Ltd
- Venky's (India) Limited
- Goa Medicos Private Limited (Farmina)
- AOV Agro Foods Pvt. Ltd
- Bharat International Pet Foods Private Limited
- Orange Pet Nutrition Private Limited
- Hausberg Private Limited (Canine India)
Adapted from a press release.
