Noochies! cell-cultivated pet treats expand online reach

Further Foods’ partnership with Valet Seller is designed to increase consumer access and accelerate Noochies! sales in the U.S.

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Valet Seller sells across more than 35 marketplace storefronts.
Valet Seller sells across more than 35 marketplace storefronts.
Further Foods; CULT Food Science

Adapted from a press release.

CULT Food Science, a pioneer in the commercialization of lab grown meat and cellular agriculture, announces its subsidiary, Further Foods, has partnered with Valet Seller to launch its Noochies! products on major online marketplaces such as Amazon, Target, Kroger and Walmart.

Noochies!, a freeze-dried, high-protein and nutrient-rich pet treat made without industrial farming, highlights CULT’s commitment to sustainable pet nutrition, said the company. Noochies! incorporates patent-pending ingredients, Bmmune and Bflora, which are animal-free and designed to enhance digestion, immune system strength, and overall pet health. By introducing Noochies! to online marketplaces, CULT said it aims to capitalize on the growing consumer preference for ethical and environmentally conscious pet products.

This collaboration is part of CULT’s strategic approach to meet consumers on their preferred shopping platforms, enhancing the accessibility and visibility of its innovative product line, particularly its pet food brand, Noochies! Valet Seller, known for simplifying the online selling process, enables brands to efficiently manage their presence across multiple digital platforms. This partnership will leverage Valet Seller’s expertise to ensure CULT’s brands, starting with Noochies!, gain prominent visibility and availability on key e-commerce sites, said Mitchell Scott, CEO of CULT Food Science.

“Our partnership with Valet Seller is yet another critical piece of expanding our retail distribution of Noochies! into the United States," said Scott. "We now have our direct-to-consumer platform, strategic partnerships with pet-focused communities and a growing network of online marketplaces to make Noochies! as accessible as possible for consumers.”

The introduction of Noochies! to these platforms is expected to address the growing consumer demand for sustainable and ethically produced pet foods, added Scott.

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