Pet Food Marketing and Branding: Page 38

Research Notes
Turtle, shark, livestock among undeclared species in cat food
Undeclared animal species in pet foods may cause both health problems and ethical concerns. Researchers looked at 138 canned cat food products from 62 brands.
Dall·e 2024 02 28 11 48 50 Comic Book Drawing Of Turtle Crawling Out Of A Cat Food Dish While The Cat Looks At It In Surprise
Petfood Forum News
Identify and avoid greenwashing in pet food packaging
How to plan and apply packaging sustainability to your pet food products while avoiding “environmental spin” in today’s market.
During Petfood Forum in Kansas City this spring, the 'Identifying and avoiding greenwashing in packaging sustainability' session will offer tips on how to plan and apply packaging sustainability to your pet food products while avoiding greenwashing.
Pet Food Marketing and Branding
1 in 6 pet owners switched to lower-priced brands in 2023
Those who didn’t switch focused on using promotions and buying larger packages.
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News Hound
Fur babies or fur egos? Pets as extensions of the self
Pet owners likely feel better about pampering a pretend child than an extension of their own selves.
A Baroque oil painting of a person looking in the mirror. Instead of their reflection, they see a humanoid dog wearing the same clothes.
Market Trends and Reports
2024’s top 3 pet food trends
Wellness, e-commerce and sustainability are all top-of-mind for industry experts going into the new year.
There are several top trends the pet food industry will be keeping its collective eye on in 2024.
Market Trends and Reports
3 traits investors look for in pet food companies
The pet food industry may provide multiple opportunities for investors to create long-term growth, value and differentiation.
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Pet Food Marketing and Branding
Online pet food reviews suggest influential attributes
Certain qualities mentioned in reviews may help dog, cat and other pet food products stand out from their competitors.
Dall·e 2023 11 09 12 15 39 Synthwave Drawing Of A Yellow Eyed, Black Cat Using A Computer
Pet Food Marketing and Branding
B2B marketing in pet food: Create value, gain customers
Ensuring potential customers know what you have to offer, as well as providing ongoing support, are keys to getting and maintaining clients in a competitive marketplace.
B2B marketing is all about collaboration and communication in order to build long-term relationships among all parties involved.
Pet Food Marketing and Branding
‘Stay authentic,’ Boxing champ Laila Ali on athletes partnering with pet product brands
“Not all partnerships are good partnerships,” Muhammad Ali’s daughter said. “When people keep that in mind, they do what comes to them most naturally and that's a good fit for them.”
Laila Ali and her dogs, Malibu and Buddy
Adventures in Pet Food
What top human food trends for 2024 mean for pet food
In the human food world, as in pet food, trends are keying on ingredients such as protein, sustainability, messaging to consumers and proactive health.
Pfi dog In Chef Hat Cooking Human Food In Kitchen With Man
Pet Food Insights
What is the role of regulators in pet food marketing claims?
AAFCO’s potential ‘controlled copper’ label claim should be carefully considered.
AAFCO should carefully consider its possible reach into pet food marketing claims, particularly as relates to the current copper situation.
Pet Food Lawsuits, Litigation
Purina faces lawsuit over natural claims on dog, cat food
AAFCO guidelines allow pet food to be marketed as "natural with added vitamins, minerals and trace nutrients.”
Pfi cat Glasses Legal Lawyer Lawsuit Justice Court
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