Pet Services and Testing

Trending: Pet Food Podcast
EPISODE 78: What might 2025 look like for the pet food market?
Host Lindsay Beaton talks with Nicole Hill, executive director of MarketPlace, about novel proteins, biotic benefits, pet parent shopping trends, and the top social media platform to watch next year.
Sound Cloud Cover Art 800x800 Nicole Hill
Brand Insights
Pet food ingredient insights for new product development
WATT Global Media
Explore sustainable and healthy ingredients that keep your formulations profitable. 
Pet food ingredient insights for new product development
Dog and Cat Food Nutrition
2 opportunities for health and wellness pet food
Pet food remains central to pet owners’ health and wellness strategies, with consumers favoring functional, condition-specific and science-backed formulations.
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Pet Ownership Statistics
Pet generation gap as Boomers humanize more than Gen Z
Pet food marketers may benefit from focusing on older generations, as the human-animal bond strengthens over time, and older owners express a stronger desire to have pets for as long as possible.
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Pet Ownership Statistics
US pet population growth slow, cats rise dogs fall
Along with slow growth rates, pet ownership preferences have shifted as dog ownership declined and cat ownership grew, reversing earlier trends.
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Pet Food Company Profiles
Top Shelf Dog: Serving shelf-stable fresh dog food
This premium dog food company focuses on convenience while providing the top nutrition pet owners want for their animals.
Top Shelf Dog CEO and co-founder Chip Bergstrom, here with his Mini Bernedoodle Kali, wanted to provide dog owners with all the benefits of fresh food with the addition of shelf-stable convenience.
Market Report
‘All of the Above’ and pet product channel shopping trends
Omnichannel shopping continues to evolve as pet owners eschew the either/or concept and use whatever’s most convenient.
The continued expectation of convenience in purchasing has led to the strengthening of the omnimarket approach to pet food shopping.
Pet Food Insights
2024 in review: Key pet food trends that defined the year and their impact on 2025
Global top trends in the pet food space are slated to continue affecting the market in the coming months.
The global pet food market’s 2024 trends will have clear influence on the trends shaping 2025.
Market Report
Pet product retailing and political outlook
Data shows particular political leanings when it comes to who shops where for pet food.
Everyone agrees that their pets are the best — but when it comes to politics, there are some differences in shopping channel preferences.
News Hound
4 riders of the A-pet-calypse: threats to pet food industry in 2025
Although the dog, cat, and other pet food markets are not facing imminent collapse, four threats could pose significant challenges for businesses in 2025 and beyond. Apocalypse MEOW!
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Market Trends and Reports
Customer economics and business success in 2025
As pet owners become more careful with their pet food spending, it will be up to the industry to ensure consumers’ money is well spent.
Pet owners are demanding more and more of pet food, making it essential for the pet industry to understand what makes consumers want to spend their hard-earned money.
Market Report
Pet food price inflation and retail shopping shifts
Price changes have affected how — and where — pet owners conduct their pet food shopping.
Pet food shopping continues to shift as inflation pressures, omnichannel options and pet owner preferences evolve.
Market Trends and Reports
Top 3 trends in 2025: Customization, functionality, premiumization
We take a look at the top trends to pay attention to in 2025, as predicted by the pet food industry.
The trends coming up in 2025 each touch parts of the others as pet owners grow more nuanced in their needs for pet health and nutrition solutions.
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