Pet Fair South East Asia, the region's leading B2B pet industry trade exhibition, will hold its fifth edition October 28-30 at Bangkok's BITEC venue, bringing together 450 exhibitors from 40 countries and 12,500 trade visitors from over 80 countries for networking, sourcing, and partnership opportunities across the entire pet industry value chain.
- Event Details: Fifth edition of Pet Fair South East Asia, October 28-30 at Bangkok International Trade & Exhibition Centre (BITEC)
- Exhibitor Profile: 450 exhibitors from 40 countries, with 30% local and 70% international companies representing pet brands, OEM manufacturers, ingredient suppliers, and packaging/machinery providers
- Visitor Reach: Expected 12,500 trade visitors from 80+ countries including distributors, importers, retailers, manufacturers, and veterinarians
- Product Categories: Pet food and treats lead the show floor, followed by pet hygiene, healthcare, accessories, grooming, toys, technology, and furniture
- Country Participation: Country pavilions from United States, Italy, Spain, China, India, Japan, Thailand, and other Southeast Asian markets
Pet Fair South East Asia, a business-to-business trade exhibition for the pet industry, will hold its fifth edition Oct. 28-30 at the Bangkok International Trade & Exhibition Centre (BITEC).
VNU Exhibitions Asia Pacific and Globus Events, organizer of Pet Fair Asia in Shanghai and owner of the Pet Fair Network, jointly organize the show.
"This edition reflects how far Pet Fair South East Asia has come in just a few years — not only as a leading pet trade platform for Southeast Asia, but as a truly international meeting point for the industry," said Johannes Kraus, senior project manager of Pet Fair South East Asia. "Bringing exhibitors and buyers from more than 80 countries together in one place creates opportunities for business, sourcing and partnerships that are difficult to replicate anywhere else in the region."
Exhibitor and visitor numbers
Organizers forecast 450 exhibitors from 40 countries, covering the pet industry value chain from established brands and private label manufacturing to ingredients, technology, packaging and machinery.
The exhibitor base is expected to comprise about 30% local and 70% international companies. The show will include country pavilions from the United States, Italy, Spain, China, India, Japan, Thailand and other Southeast Asian markets.
Exhibitors include Sea Value, i-Tail, Thai Awesome, Absolute Nutrition and Kaniva, all based in Thailand, along with Animonda of Germany and Gimborn and My Family of Italy, representing pet food, pet health and wellness, accessories, technology, and OEM and private label manufacturing.
Organizers expect 12,500 trade visitors from more than 80 countries. The show is limited to trade professionals, including distributors, importers, wholesalers, retailers, private-label buyers, manufacturers and veterinarians.
The 2025 edition drew trade visitors from 80 countries, with strong representation from East Asia, Oceania, the Middle East, Europe, the United States and the wider Southeast Asian region.
Exhibitor profile and product categories
Pet brands account for 44% of the show floor, followed by OEM and private label manufacturers at 42%. The remaining exhibitor base includes ingredient suppliers, packaging suppliers and machinery suppliers.
By product category, pet food and pet treats and snacks make up the largest share of the show floor, followed by pet hygiene and pet healthcare, along with ingredients, pet accessories, grooming, toys, pet technology, furniture and apparel.
More information about the conference program is available at petfair-sea.com.
