Market Trends and Reports

Market Trends and Reports

Fresh dog food gains ground with "wellness spillover"

Wynwood Dog Food Company CEO Michael O’Rourke reflects on trends influencing product development, vet recommendations and consumer expectations.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Market Report

Unusual pet adoption patterns surface, driven by affordability

Gen Z adults and lower-income households show disproportionately high intent to adopt pets in the next six months.

Market Trends and Reports

The 2026 pet economic conundrum: Balancing premiumization, value

Pet owners want it all, but not at the expense of their wallets. The industry must adapt.

Market Trends and Reports

Top 3 trends in 2026: Pet owners continue to drive focus

From science-backed ingredients to personalization, the pet food industry fully expects pet owners to continue to demand more in the coming year.

Global Commerce

India pet food market expects double-digit growth through 2032

Rising pet humanization and premium nutrition demand drive rapid growth.

Something to Chew on

2026 human food, pet food trends: Value, resilience, health

The latest trends reflect economic uncertainty and consumer anxiety, yet also ongoing demand for health and nutritional benefits in both human food and pet food.

Research Notes

Study: Dogs linked to lower heart disease death risk

American Heart Association research shows dog ownership is linked with reduced cardiovascular mortality and improved heart health markers.

Adventures in Pet Food

Sustainability-health link: Reaching value-minded pet owners

Consumer and pet owner data show connecting sustainability and health offers strategic opportunities for pet food brands, especially when affordability is a key concern.

Africa

Study: Marltons, Pamper, Purina lead pet food brands in Africa

Sagaci Research finds 29% of Africans own pets, with 58% considering them family members, driving structured consumption patterns.

News Hound

Halal, international trade, insects: Petfood Industry Quiz Jan. 23-29

This week’s Petfood Industry News Quiz highlights regulatory, ingredient and market forces shaping global pet food development.

Europe

Halal pet food struggles to gain traction in Europe

Halal requirements for human food traditionally do not apply to food for animals, and pricing and availability challenges may be deterring growth.

Market Trends and Reports

Humanization drives pet food innovation toward functional nutrition

Madelyn Mitchell of Innova Market Insights presented pet food market trends at AFIA's 2026 Pet Food Conference in Atlanta.

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