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Pet Food Market Trends

Find the latest dog, cat and companion animal food market trends and news from the editors of Petfood Industry magazine. Learn how current and future food trends influence pet food and pet treat formulations and sales, how pet owners impact the pet food industry, and growing pet food niches. Register for free to access premium content.

ARTICLES

Blue Buffalo pet owner household penetration grew in 2018

As of Nov. 3, 2018, Blue Buffalo retail sales hit US$26 million. Many of those sales were to new customers.
Increasing household penetration forms the foundation for Blue Buffalo’s ultimate goal to reach more pet owners and continue growth online and in stores, especially food, drug and mass market (FDM) retailers.
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Royal Canin balances online and global pet food presence

Nutrition and dietary advice doesn’t always come across online in the same way as when a pet owner works with a veterinarian.
Maintaining Royal Canin’s sweet spot in e-commerce requires striking a balance between meeting pet owners’ demands while making sure that the company maintains connections with the prescribers.
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Blue Buffalo may shift towards wet pet food and treats

By the end of this fiscal year, Blue Buffalo plans to double FDM distribution. Meanwhile, the company is introducing new products into the FDM channel.
Blue Buffalo executives may steer the pet food brand’s product mix towards wet pet foods and treats as the company further expands in the food, drug and mass market (FDM) retail channel.
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DOCUMENTS AND FILES

Making Private Label Superpremium Petfoods Competitive in a Crowded Market

Want to know how to formulate, manufacture, package and market a superpremium petfood product? Then check out Serge Boutet's PowerPoint presentation.

Making Private Label Superpremium Petfoods Competitive in a Crowded Market

Want to know how to formulate, manufacture, package and market a superpremium petfood product? Then check out Serge Boutet's PowerPoint presentation.

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