Market Trends and Reports

Pet Food Additives/Supplements

Report: Pet probiotics market to reach US$3B by 2033

Market expected to grow at 7.4% compound annual growth rate driven by increased focus on pet gut health.

Pet Probiotics Image From Research Intelo

Pet Food Marketing and Branding

Report: Taste trumps health as top pet food driver

According to new research from Brandon, pet parents prioritize flavor over health benefits and ingredient quality.

Cat Being Fed Treat By Owner Stock Snap Pixabay

Market Trends and Reports

US animal shelter intake drops 4% in first half of 2025

New data shows 2.8 million cats and dogs entered shelters nationwide through June, with adoption rates declining 1% year-over-year as facilities face ongoing staffing and veterinary shortages.

According to the latest report from Shelter Animals Count, nearly 1.9 million animals adopted in the first half of 2025 — down 1% from 2024.

U.S. and Canada

45 US pet food companies' revenues in 2024

Although dogs have long been the main drivers of US pet food industry growth, that may be changing. Cats may now be the top dog.

Dall·e 2024 07 23 13 15 14 A Fireworks Display In The Shape Of A Cat, With Red, White, And Blue Colors The Scene Is Set Against A Night Sky, With The Cat Shape Formed By Vibran

52 European pet food companies' annual revenues 2024

Mergers and acquisitions were a prominent force in Europe last year, as was the slow but steady rise in pet ownership.

Chat Gpt Image Aug 8, 2025, 11 03 55 Am

Chart: Top 10 European pet food companies by 2024 revenue

With a growing pet population and robust business environment, European pet food companies may continue growing in 2025 despite tariffs, military conflicts and other macroeconomic challenges.

Dall·e 2024 07 31 14 20 39 A Detailed Map Of Europe Created Entirely Out Of Kibble Each Country Is Represented By Different Shapes And Sizes Of Kibble Pieces, Carefully Arrange

Freshpet net sales up 12.5% to US$264.7 million in Q2 2025

Net sales increased 15.0% to $527.9 million for the first six months of 2025 compared to $459.1 million in the prior year period.

Dall·e 2024 07 16 14 02 42 A Detailed Mosaic Created From Various Coins Forming The Image Of Dogs Eating From Silver Bowls The Mosaic Should Be Intricate, With Different Sizes

Top Pet Food Companies

Chart: Top 20 pet food companies 2024; Purina, Mars still dominate

Nestle Purina PetCare and Mars Petcare continue to have the largest annual revenues, as do U.S.-based companies overall.

Chat Gpt Image Jul 31, 2025, 10 32 26 Am

Market Trends and Reports

Hill's report shows financial barriers drive shelter overpopulation

Despite high adoption interest, vet costs and financial concerns remain primary obstacles to potential pet parents.

2025 Shelter Report Cover Hires

Global Commerce

Stability, uncertainty co-exist in current pet markets

With 2025 shaping up to be a significantly economically difficult year, it’s hard to figure out exactly where pet food will fall for consumers.

We’re halfway through perhaps the most economically uncertain year we’ve had since the pandemic, and the only constant seems to be change.

The veterinary profession and pet food

Traditionally, veterinarians have not been provided with nutritional education that matches pet owner expectations.

Veterinarians must be provided with nutritional education that matches pet owners’ unique needs with regards to their animals’ health and wellness.

Pet Food Ingredients

Salmon: The top marine product for pet food

While marine products as a whole have their place in pet food, salmon is the true star when it comes to this ingredient segment.

Salmon is rich in omega-3 fatty acids (EPA & DHA), which support skin and coat health, reduce inflammation, aid joint health, and promote cognitive function in pets.

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