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Market Trends and Reports
Adventures in Pet Food
How similar are the US human and pet food markets?
Reports show parallels in terms of growth rates, the influence of inflation and how health and wellness still factor into consumers’ purchasing decisions.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Market Trends and Reports
Survey finds 95% of owners consider pets family members
New survey data from Lillie&Lee also shows more than 80% saying pet care gives their day purpose.
Market Trends and Reports
Survey: 49% of owners view their dogs as soulmates
New research from Freshpet shows nearly half of dog owners consider their pet, not a romantic partner, their ultimate soulmate.
Latin America/Carribean
Latin America's pet food market projected to reach US$18.5 billion by 2035
Brazil accounts for nearly 60% of regional sales as pet humanization, premiumization and product innovation continue to drive market growth.
East Asia
Bundled pet products appeal to multi-pet households in APAC
Research reports find APAC's growing multi-pet households are driving demand for bundled and subscription-based pet care products.
Market Trends and Reports
Survey: 40% of Americans would choose pets over children
A new Harris Poll survey finds Americans increasingly would choose a pet over a child, with younger generations making personal financial sacrifices to afford rising pet care costs.
Market Report
Check your commitment to cat-ification
As cat popularity rises, particularly in the U.S., the market must shift alongside this changing ownership trend.
Business Strategy
Mexico warms to wet pet food, prioritizing premiumization
Wet food was once viewed primarily as an inexpensive canned product with limited appeal.
Latin America/Carribean
Economic, social effects on Mexico's pet food market in 2026
As Mexico's pet food market matures, companies that understand the country's demographic shifts, cultural heritage and economic realities may be best positioned for success.
Market Trends and Reports
Report: China pet food market shifts toward preventive health
According to Moojing Market Intelligence, China's online pet food market is moving from volume-based feeding to precision health management, with pet supplements growing 20.3% year-over-year.
Market Trends and Reports
Versatility, adaptability needed in cat food space
Cat owners are on the scene and they want it all, from formulation variety to omnichannel purchasing options.
Something to Chew on
Exploring the ‘cat multiverse’: What premiumization means now
U.S. cat owners are not a monolith; premium feeders especially buy multiple cat products across multiple channels and get information from multiple sources.
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