Quality control procedures boost efficiency, ensure consistent pet food products and reduce the potential for recalls, but quality control can go beyond that to become a marketing tool for dog, cat and other pet food producers.

In marketing pet foods, it pays to remember that consumers, as humans, are emotional beings, and they’re particularly emotional about their pets.

Thanks to robust growth of its fresh dog food sales, Dog Chef, based in Belgium, is expanding its production and adding export markets within Europe.

The costs of many components for making pet food continue to rise, especially for canned dog and cat food, and are increasingly driving up retail prices.

Russia had the highest pet dog and cat populations in Europe for 2021. Italians owned the most pet birds, while France was home to the most reptile pets. The United Kingdom had the most aquariums.

In a survey, all pet owners were more inclined to start making budget cuts to pet supplies before pet food.

Pet food has closely followed human food for several years, especially with trends, but unfortunately, now it’s also following closely in terms of inflation.

Motivations behind choosing a specific pet food brand vary by pet owner, and the current economic situation influences those intentions to buy.

At Congreso Veterinario de León in central Mexico, pet food brands display their latest premium and prescription product innovations to veterinarians.

Drools Pet Food is the second largest pet food company in India and exports to nearly 20 other markets, now including Australia and, possibly soon, Russia.