Market Trends and Reports

Adventures in Pet Food
Will pet food M&A activity pick up in 2026?
Pet food and pet industry M&A has declined over the last three years, though categories like cat food and pet treats remain attractive to investors.
An Origami Dollar Bill In The Shape Of A Cat Playing With The Earth In Its Paws Like A Ball Of String
Europe
Study reveals pet humanization trends in Lithuania
Research from Vilnius University found that 66.7% of pet owners refer to their animals as children, with women and younger people showing stronger humanization behaviors.
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Adventures in Pet Food
Factors, and facts, behind pet humanization
A new study of pet owners in Lithuania shows the “pets as family members” ethos extends far and wide, and that social factors matter more than other demographics.
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Pet Food News
APPA's top holiday pet treats reflect broader trends
The American Pet Products Association curated innovative products across multiple categories, including pet food and treats.
Over 40% of cat owners purchase Christmas gifts, spending an average of $30.70 per gift, noted APPA.
Adventures in Pet Food
Pet food innovation going in wrong direction for this economy?
New pet food product launch activity is down, not surprisingly during economic uncertainty — but this may be the exact right time to focus on innovation.
Business Man Highway Clouds
Pet Food Ingredients
Mycoprotein pet food ingredients market projected to reach $1.12B
Research Intelo forecasts 11.2% annual growth through 2033 driven by sustainability and protein demand.
Rising demand for sustainable, high-protein and allergen-friendly pet food alternatives is driving mycoprotein ingredient market growth.
Business Strategy
Functional pet food trends require science, consumer education
As functional demands become stronger among pet parents, pet food companies are threading marketing with science and education to ensure pet health.
A combination of scientific education and marketing will be necessary for the functional pet ingredient trend to succeed.
Pet Food Lawsuits, Litigation
Law firm investigates Simmons after plant closure announcement
A law firm is investigating whether Simmons violated the Worker Adjustment and Retraining Notification (WARN) Act, a federal law that generally requires certain employers to provide employees with at least 60 days’ advance written notice before a plant closing or mass layoff takes effect.
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Market Report
Update: Pet food channel shopping patterns, buyer demographics
Pet food owners continue to bring complexity to shopping patterns among multiple demographic considerations.
Pet food shoppers span diverse backgrounds yet share largely the same priorities. Where they choose to fulfill those needs, however, varies considerably, continuing to drive the industry’s omnichannel focus.
Market Trends and Reports
Pet food and the evolving approach to behavioral health
Hiring in-house behaviorists and connecting practices to specialist care reflect growing focus on evidence-based stress management for dogs and cats.
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Market Trends and Reports
Cat ownership grows, industry expands food and treat options
Top trends in the cat space are beginning to mirror those well-established in the dog space as felines continue to garner more industry attention.
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Pet Food Insights
The ingredients powering the US pet food industry
The pet food industry continues to grow, with ingredients playing a vital role in the industry’s evolution.
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