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Market Trends and Reports
Adventures in Pet Food
Best practices for developing premium pet food products
For new product development success, it’s crucial to set expectations early on for the product itself, costs and timelines, then stick to the agreed-upon timeline.
Market Trends and Reports
Survey: U.S. consumers report paying more for pet food amid tariffs
A majority of pet owners say they're bearing tariff costs through higher prices and plan to trade down to cheaper brands or reduce spending on pet supplies.
Pet Food Packaging
Cost-effective sustainability drives pet food packaging trends
As sustainability needs continue to evolve, cost has become a significant factor in the conversation.
Pet Food Marketing and Branding
Private label pet food growth beating out name brands
As store brands become more mainstream and consumer perception and cost consciousness collide, the private label space is seeing growth that outpaces that of name brands.
Market Report
Competitive landscape favors corporate kingpins
The convergence of evolving e-commerce strategies, omnichannel shopping trends and consumer demand for comprehensive solutions presents significant growth opportunities for larger companies.
Pet Food News
Bank of America downgrades Freshpet amid broader pet decline
Freshpet
Bank of America noted that overall pet food growth has declined during the past six months.
Africa
Nigerian pet food market growth fueled by health and humanization
As pet humanization and premiumization gain traction in Nigeria, pet food producers may benefit from focusing on health, wellness and omnichannel distribution.
Market Trends and Reports
Study finds pet owners seek technology to enhance veterinary care
A new survey reveals strong human-animal bonds correlate with increased adoption of pet health technologies and communication tools.
Market Trends and Reports
Report: Brands, retailers face operational challenges in 2026
The 2026 Commerce Readiness Index surveyed 200 U.S. and U.K. retail and brand executives about upcoming macroeconomic pressures.
Business Strategy
General Mills to close Missouri plants bought from Whitebridge
In November 2024, General Mills acquired Whitebridge Pet Brands' North American premium cat food and pet treat business from NXMH for US$1.45 billion.
Adventures in Pet Food
What makes a pet food or treat premium today?
The definition of “premium” pet food products is evolving for people and companies in the industry as well as, most importantly, in the eyes of the consumer.
Adventures in Pet Food
5 pet food issues worth tracking, considering for your brand
Recent issues and challenges in the news could have implications for pet food brands, so they may be worth monitoring and taking action in response.
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