Market Trends and Reports

Adventures in Pet Food

‘Ethical nutrition’: Rising in human food, also in pet food?

Pet owners increasingly prioritize animal welfare and other ethical claims for the pet foods they seek, following similar trends in human food.

Brand Insights

Stop formulating for your worst batch

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Discover how AI can help pet food manufacturers move beyond predicting production outcomes to optimizing formulations with real-time data.

Latin America/Carribean

Pet food innovation rises at Mexico’s León Veterinary Congress

Traditionally focused on dry pet food, Mexico is now seeing innovation accelerating and spreading across more nutritional needs, formats and price tiers.

Market Trends and Reports

Survey: Pet wellness becoming a household habit

As the U.S. pet supplement market reaches $3.4 billion, new data shows pet owners are extending their own preventive wellness habits to their pets.

Business Strategy

Pet food category ‘flat’ but Hill’s gains share with fresh rollout

Colgate-Palmolive executives said Hill’s Pet Nutrition is gaining share in key segments while expanding into fresh pet food through a phased U.S. rollout.

Market Trends and Reports

Türkiye pet trends develop as pet ownership, humanization grow

With global access to the trends and pet ownership advice more mature markets have long had access to, Turkish pet owners are asking for premium, health-focused pet food options.

Australia/Pacific

Small is the new big in pet food APAC-wide

As the Asia-Pacific pet food market continues to evolve, startups are finding places to grow.

Business Strategy

Report: Chewy leads pet brands in AI citation share

A recent report finds Chewy capturing the largest share of pet-related citations across AI search platforms, while commodity food brands remain largely absent from AI-generated recommendations.

Business Strategy

Purina pet food growth, capacity in focus as Nestlé speaks at Barclays

Nestlé reported improved second-quarter pet care growth as cat and dog food contributed, while recent investments expand Purina production capacity globally.

Business Strategy

General Mills sees cat food, fresh growth as it works to stabilize Wilderness

Tiki Cat, Blue Buffalo Tastefuls and Love Made Fresh are providing momentum as General Mills works to improve its Wilderness dog food business.

Latin America/Carribean

Market growth vs. capturable growth for Latin American pet food

The situation is becoming increasingly relevant as Latin American pet food companies evaluate new markets, capacity expansions and growing categories.

Global Commerce

Golden Pet Brands reportedly considering US$1 billion initial public offering

Parent company of Dr. Marty Pets, Badlands Ranch and Ultimate Pet Nutrition could seek a valuation of more than $1 billion, according to Reuters.

Adventures in Pet Food

Owners using AI to research pet care: The good, bad and alarming

Pet owners are increasingly turning to AI for information on their pets’ nutrition, health and behavior. A recent survey reveals promising and concerning insights.

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