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Market Trends and Reports
Adventures in Pet Food
When pet food purchases don’t match what owners say they want
Data from an ongoing survey of U.S. dog owners reveals a gap between what they rate as the most important dog food attributes and what they actually buy.
Brand Insights
Learn how AI and tech advances are powering the future of pet food
WATT Global Media
Discover how new tools and strategies streamline operations, improve safety, and transform marketing for pet food manufacturers.
Pet Food Ingredients
Biotics: Science leading the way in a new era of functional ingredients
Pre-, pro- and postbiotics continue to evolve in pet formulations as research searches for answers.
Global Commerce
China's pet food imports challenged by tariffs, local brands
China’s pet food industry is adapting to current events and proving nimble.
Market Trends and Reports
Pet dental care: Evolving for convenience and better health
A category that used to consist mostly of bone-type products for dogs, pet dental care has expanded to include more nuanced options for dogs and cats.
Something to Chew on
Niche raw, fresh pet food players lead the way for big ones
Seeing the growth rates for formats like raw, fresh and freeze-dried pet food is leading larger companies to follow smaller players into those categories.
Adventures in Pet Food
US pet owner spending strong, cost concerns a factor
Recent surveys show spending among U.S. pet owners remains strong, particularly among higher-incomes; yet rising costs are a concern, and trust in brands is key.
Pet Food News
Butternut Box launches fresh dog food health study
UK fresh dog food company receives Innovate UK funding for research project examining diet's impact on canine skin health, immune response and overall well-being.
Global Commerce
How to prep as court ruling unsettles US tariffs affecting pet food industry
The uncertainty surrounding the legal fate of IEEPA tariffs should prompt strategic planning not hasty changes for pet food companies.
Market Trends and Reports
Survey: American dog owners would skip own meals to feed pets
Research from Dog Food Advisor highlights shifting consumer priorities as a growing segment believes dogs should eat like humans.
Market Trends and Reports
Dog snacks led Smucker’s pet food sales decline in Q1 FY26
Although dog snacks dragged on sales, J.M. Smucker’s leadership remained confident in the category.
Europe
Inspired Pet Nutrition may buy Ultra Premium Direct
The exclusivity agreement would transfer all shares held by Eurazeo and other stakeholders to Inspired Pet Nutrition.
Market Trends and Reports
7 top pet ownership, feeding trends in US
Pet owner survey results and market research show a rise in cat ownership, growing use of pet food formats other than dry and other ongoing trends.
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