Nutrition

Product Launches
Prefera Pet Food UK launches Bound liquid supplements
Bound's liquid pump supplements target dog and cat health needs as an alternative to tablets, powders and chews.
Prefera Petfood Bound
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Ingredient Issues
Vital decisions — the vitamin supply chain
Today’s system of vitamin ingredient distribution is insufficient for global supply needs.
The current supply chain for vitamins requires diversification to ensure a single event can’t catastrophically disrupt deliveries.
Pet Food Ingredients
Freeze-dried pet food gains ground in demand, ingredients and manufacturing
Consumer behavior, ingredient innovation and production engineering are converging to move freeze-dried pet food from specialty format to scalable category.
2606 Freezedried Pet Food
Research Notes
Study finds enzyme blend supports joint comfort in dogs
A published clinical trial found dogs given Exclzyme Pet scored better on measures of joint comfort and mobility than a placebo group.
Pet Food News
Algiecel names CFO, board chairperson amid scale-up
The Danish microalgae ingredients company appointed Mette Ingeman Pedersen as chief financial officer and Tove Feld as board chairperson as it moves toward commercial-scale production.
New appointments bring finance, industrial scale-up, governance and renewable energy expertise as Algiecel advances toward commercial production. From left: Mette Ingeman Pedersen, Susanne Palsten Burchardt and Tove Feld.
Pet Food Ingredients
Report: Fresh, frozen dog food outpaces category growth
Despite premium pricing and tightened consumer budgets, fresh and frozen dog food continues to gain share from wet and dry formats, according to a new industry report.
Fresh and frozen pet food share gains have come largely at the expense of shelf-stable wet food, which Cascadia said has consistently lost share.
Dog and Cat Food Nutrition
Survey: Protein source out-ranks amount for dog food purchases
The research examined purchasing choices made by dog owners and how their perceptions of protein quality and quantity informed their decisions.
Protein Quality Vs Quantity
Supplements Supplier Brief
Wuffes dog supplements land at Pet Supermarket
The NASC-certified brand's five best-selling supplements are now stocked in all 199 Pet Supermarket stores across the Southeast U.S.
Wuffes Corgi With Product Line
Pet Supplements & Treats Digest
Healthspan focus drives pet supplements growth, report finds
Cascadia Pet Industry Insights projects the U.S. dog supplement market to grow at a 10.7% compound annual rate through 2028 as owners prioritize longevity and functional formulations.
According to Cascadia, estimates suggest that dog life expectancy has doubled in the past four decades.
Market Trends and Reports
Fi Europe identifies 3 trends shaping pet nutrition in 2026
New e-publication examines natural pet food demand, protein sourcing and preventative nutrition ahead of this year's Fi Europe trade show.
East Asia
Phytonutrients in pet food pushed
A veterinary expert is urging Philippine veterinarians and pet food professionals to incorporate phytonutrients into pet diets and supplements to support health and curb antimicrobial resistance.
A doctor of veterinary science and medicine is encouraging the use of phytonutrients in pet diets for their healing benefits.
Pet Food Ingredients
Goat may be GOAT protein for climate change adapted pet food
As the world warms and farmland degrades, goats could become the Greatest Of All Time mammalian protein source.
'WITNESS Maaa-aaa!!!' - a scene from Mad Goat: Furry Road
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