Harvey Agency President Matt McDermott and I spoke about the similarities and differences between the human consumer packaged goods space and the pet food space, how one influences the other, and how a company in the human food space might succeed in adding pet to their portfolio. Tune in for a deep dive into all the CPG-to-pet-food business strategy insights!
EPISODE 16: How might a company in the human CPG space branch out into the pet food world?
August 30, 2022