Main Line Animal Rescue of Washington, DC, USA, placed an ad in the Washington Post , promising to donate 5 bags of dog food to a local animal shelter each time football player Michael Vick is tackled during the Philadelphia Eagles' match with the Washington Redskins, October 26. 

"I think we just need to raise public awareness, and this is a good way to do that. It may be funny. It may be clever. It may not," Bill Smith, founder and CEO of the shelter, told the  Philadelphia Inquirer .

The ad also encourages shelter volunteerism.