Modern marketing channels have opened the world of consumer engagement in ways that would never have been possible even 10 years ago, and as a result it can be both heartening and daunting to connect with your audience. Add to that the fact that marketing a product in the pet food world means addressing a crowded market with multiple segments and angles to address, and it’s no wonder companies are looking for unique ways to stand out and catch the eye of a potential customer — or strengthen the loyalty of an existing one.
Natural Balance’s latest marketing strategy is aimed strictly at pets, with ads created for cats and dogs to watch with their humans. | Courtesy Natural Balance
Bundle x Joy is constantly looking to reach potential customers in non-traditional places, such as being promoted on a non-pet-specific channel (QVC) alongside other like-minded businesses. | Courtesy QVC Inc.
Canidae’s kibble refill stations promote sustainability, convenience and flexibility … as well as provide a very visible marketing opportunity. | Courtesy Canidae
