Amid the struggling US economy, the American Pet Products Association says the US pet industry grew to about US$43.2 billion in 2008, up from US$34.4 billion in 2004, with sales for 2009 expected to hit US$45.4 billion.
The key to success in the industry? Giannini says for his company, quality control, knowing the supply chain, product testing and good customer service all factor in.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu