Petfood sector still hot in sluggish economy
Marco Giannini's Los Angeles-based Dogswell LLC is poised to hit sales of US$20 million this year, which is more than double its sales from 2007, according to a story from Reuters.
Amid the struggling US economy, the American Pet Products Association says the US pet industry grew to about US$43.2 billion in 2008, up from US$34.4 billion in 2004, with sales for 2009 expected to hit US$45.4 billion.
The key to success in the industry? Giannini says for his company, quality control, knowing the supply chain, product testing and good customer service all factor in.