Natura Pet Products has donated 4,000 cases of its Innova dog and cat food to No More Homeless Pets KC and the Nevada Society for the Prevention of Cruelty to Animals .
Through donations like this, the animal welfare organization in Kansas City, Missouri, USA, provides food, adoption awareness programs and other services for local animals. The SPCA in Las Vegas, Nevada, USA, can provide petfood to animals in its no-kill shelter with Natura's donation.
By Lindsay Beaton
Giving back is a significant part of the pet food industry, and companies focused on philanthropy want to make connections, not just donations.
By Ann Reus