The partnership frees up the shelter's funds to invest in other needed resources.
"In today's economic climate, saving costs is as important as raising income," Jon Bodenham, director of fundraising at Battersea Dogs and Cats Home, said. "The partnership with Pedigree means donors' money will stretch further to care for the thousands of dogs and cats that come through the home's doors every year."
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.