The partnership frees up the shelter's funds to invest in other needed resources.
"In today's economic climate, saving costs is as important as raising income," Jon Bodenham, director of fundraising at Battersea Dogs and Cats Home, said. "The partnership with Pedigree means donors' money will stretch further to care for the thousands of dogs and cats that come through the home's doors every year."
By Lindsay Beaton
Giving back is a significant part of the pet food industry, and companies focused on philanthropy want to make connections, not just donations.
By Ann Reus