Nestle Purina brand ranks among top cat foods
Fancy Feast Appetizers line ranks number one for cat treats
Nestle Purina topped the list of cat treats sold this year thanks to its Fancy Feast Appetizers line, according to the market research firm ACNielson.
The company earned US$25 million in domestic sales of its Fancy Feast product just one year after it was launched. The company also broke into the top 10 list of wet cat food sold this year, ranking 10th, according to the market research firm SymphonyIRI Group. Retail sales showed that pet owners purchased more brand names like Purina, with private label wet cat food sales decreasing by 3% over the previous year.