Sales of Dynamite Ultimate Dog Food have increased 112% in 2010 compared to the first three quarters of 2009, claims Dynamite, the parent company.
Dynamite, based in Meridian, Idaho, USA, says it has also seen a 43% increase in the number of customers ordering the raw dog food. Ultimate Dog Food was introduced in 2007 as part of Dynamite’s efforts to find a natural dog food that does not trigger allergies and is suitable for dogs with diabetes, according to the company.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu