Aller Petfood will donate 4,000 kg of cat food to charities in Estonia for the Christmas holiday.
Caramira, Aller's partner in Estonia, and the Estonian Animal Care Society will work with Aller to distribute the food between animal shelters and volunteer organizations that help cats in Estonia.
“For us, petfood is not just a business, it is about improving the lives of cats and dogs. Not all cats and dogs are lucky enough to have a loving owner who feeds them well, so we have chosen to support homeless cats in Estonia,” said Henriette Bylling, Aller Petfood managing director.
2 top trends for 2021 according to the pet food industry
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
Shelter pet adoption numbers down in 2020, but high rate
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.