BarkingDeals.com was recently launched to provide pet industry companies an outlet for social media marketing and consumer product discounts, functioning like the popular site, Groupon.

BarkingDeals.com offers products from pet manufacturers and distributors at discounts of 50% to 90% for members, including free shipping. Members can share the site's daily deals with friends via Facebook, Twitter and email.

“When we noticed the popularity of economical, group-buying sites increase, we wanted to offer the same type of service to the pet owner community,” said Steve Watters, chief executive of BarkingDeals.com. “By offering new deals daily, members can try products that they might not have tried otherwise. It’s a great way for manufacturers to launch or expand their social media programs to committed buyers and a great way for consumers to see what else is out there for their furry friends. It’s a win-win for all!"