Almo Nature's new Love Food campaign has resulted in the donation of 12,272 daily meals to animal charities around the United Kingdom.
The Love Food campaign was launched in December 2010 and will run until March 2011. During this period Almo Nature is donating 10% of its sales for each product line to help feed animals in shelters throughout the UK. "We are delighted at the success of the Love Food campaign," said Lorenzo Capellino, European director of Almo Nature. So far, the company has donated 10,160 daily meals for cats and 2,112 daily meals for dogs.