According to a PFMA study, 16% of people now own fish, only a few percentage points off the number two spot currently held by cats in 19% of households. Dogs still hold the number one spot with 23% of households owning a canine. “Now that more people are living in smaller homes and rented housing, it’s not always possible to have a cat or dog," said Tesco pet expert Clodagh Corbett. "By choosing a fish, children have all the enjoyment of looking after a pet without having to worry about space or scratched furniture and damaged walls.” Fish demand has increased by 17% over the last three years, according to the PFMA, with 12 million pet fish living indoors and another 18 million currently living in garden ponds.
By Lindsay Beaton
Giving back is a significant part of the pet food industry, and companies focused on philanthropy want to make connections, not just donations.
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