EntreMetrix Inc. recently announced the launch of a new portfolio investment within the ultra-premium dog food and treats industry. The new portfolio company, K-9 Genetics, will develop personalized wellness programs that include Personalized Chow and Personalized Treats, "functional foods that are nutritionally balanced to meet the exact needs of each unique dog." "With the assistance of EntreMetrix, we're using the latest developments in science and technology to offer functional personalized diets," said Thomas McCarthy, founder and CEO of K-9 Genetics Corp.
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As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
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