Veterinarians at the VCA South Shore Animal Hospital in South Weymouth, Massachusetts, USA, are helping their patients lose weight with a special fitness program that includes pre-portioned food kits.

The Furry Friends Fitness Program is designed to address the one-half of all pet dogs and cats in the US that are overweight. The program, in addition to biweekly weigh-ins and progress tracking, includes food kits that run from US$44.99 to US$54.99 for a five-week supply, depending on the animal's size. Prescription diet kits for severely obese pets run from US$54.99 to US$79.99.