Nature’s Variety has developed three new grain-free, gluten-free, potato-free limited ingredient diets for 2011, under its Instinct family of products.
“We always recommend that if a pet parent suspects a food allergy, that they consult their veterinarian for an official confirmation, but we have heard many great consumer testimonials about how our foods have helped relieve symptoms through a grain-free diet," said Jill Gainer, director of communications at Nature’s Variety. "And now we are able to offer single protein diets so that pet parents can more easily identify problematic ingredients and eliminate them from the diet.” The company is introducing two dog formulas, Instinct Limited Ingredient Diet Turkey Meal Formula and Instinct Limited Ingredient Diet Lamb Meal Formula, as well as a feline option, Instinct Limited Ingredient Diet Turkey Meal Formula. Each of the three new products offers one protein, one starch and one fiber source.
The new Nature’s Variety Instinct Limited Ingredient Diets will be available in April, at independent pet food retailers where Nature’s Variety products are sold.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu