Hill’s Pet Nutrition and parent company, Colgate-Palmolive, are coordinating to aid victims affected by the earthquake and tsunami in Japan, through petfood and monetary donations.

Hill's donated several tons of petfood to provide nutrition for pets affected, through animal welfare organizations on the ground in Japan. Additionally, Colgate-Palmolive donated US$250,000 to the American Red Cross and will match donations made by its employees to the Red Cross and Save the Children.

“Hill’s Japan is a significant part of our business and a dedicated team that shares our global mission of enriching and lengthening the special relationships between people and their pets,” said Neil Thompson, Hill’s president and chief executive. “We understand the unfortunate reality that many companion animals will suffer from the shortage of available pet food in disasters such as this. In addition to financial support to charities aiding people, we are working with organizations in Japan that can help cats and dogs in distress.”