Fancy Feast's commercial featuring a couple meeting the parents and their cat topped the Nielsen Co. ranking of "Top Ten Best Liked New Ads" in March.
The 60-second commercial aired between March 1 and March 31, earning a score of 170 on Nielsen's Likeability Index. Others on the list included Subway, Tide and Jell-O.
Make it simple, make it complex: the pet food dichotomy
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
3 tips for sustainable pet food innovation
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.