The 60-second commercial aired between March 1 and March 31, earning a score of 170 on Nielsen's Likeability Index. Others on the list included Subway, Tide and Jell-O.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.