The Honest Kitchen launched a petfood Taster Kit that allows new consumers to sample several of the company's food and treat products for dogs in one purchase.

The petfood kit contains three, 4-ounce trial size boxes of dog food, an 8-ounce box of Pecks Buffalo & Blueberry cookies, a sample of the Perfect Form digestive supplement, a free pet health and nutrition booklet and US$15.00 worth of coupons. The Taster Kit retails for US$18.00, the company says, and it can be purchased in stores or directly on the company's website.

“Most consumers are familiar with how to feed ‘scoop and go’ kibble and canned food, but might need help transitioning their pets to our alternative, just-add-water dehydrated recipes,” said Lucy Postins, founder and chief executive. “We hope the new kits will be a fun way for pet owners to learn about whole food nutrition, how to feed our food, and also spice up their pet’s dish as fido taste-tests our savory, wholesome foods.”