Beginning in early July, Green Dog will begin its promotional efforts in New Jersey, Delaware, eastern Pennsylvania and northern Maryland, USA.
“Too often, pet food manufacturers see their responsibilities ending with product placement in a retail outlet when, in fact, that is just the beginning. The truth of the matter is that the success of a product depends on three separate entities - the manufacturer, the retailer, and the consumer - and all in equal measure," said Mark Rogers, senior partner at Green Dog.
"The Wysong/Green Dog partnership addresses each by providing the retailers not only with the revolutionary Wysong product lines which give them differentiation from 'big box' but, also, the local marketing and promotion necessary to address their specific needs and provide them with that much needed new customer," Rogers said.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.