As part of the partnership, Castor & Pollux will provide 1,000 pounds of petfood monthly to the shelter and will create a coupon program that gives a percentage of coupon-attributed sales to APA. The company will also provide "starter kits" for adoptive pet parents at all adoption outreach events that APA holds.
In celebration of the partnership, Castor & Pollux will donate a pet meal for each new Facebook fan both APA and Castor & Pollux's Facebook page until Wednesday, August 17.
“Our goal is to save 5,000 cats and dogs in 2011, which requires an enormous amount of food that is difficult for a non-profit to afford. Our partnership with Castor & Pollux allows us to use our limited resources to save more pets," said Ellen Jefferson, executive director of APA. “In Castor & Pollux we’ve found an ideal partner - not only are they serious about cementing their legacy by helping pets in need, but their products offer our pets an ideal start in their new lives with their nutritious, all-natural and organic food.”
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.