Musician Bret Michaels is launching a new pet products line that will retail at PetSmart, called Pets Rock.

With the launch of his line, Michaels joins a list of other celebrities who ventured into pet product merchandising, including Martha Stewart, Rachael Ray and Paul Newman.

"As a dedicated pet owner myself, this is a natural partnership for me and I can't wait to unveil the collection. I know my own pets rock, and I wanted to design a line of pet products every bit as fun and cool as they are," Michaels told the Hollywood Reporter.

"Our pet parents have told us they want unique, high-quality products for their pets that are also fun and reflective of their personalities," said Matt McAdam, vice-president of merchandising for PetSmart. "Adding the Bret Michaels Pets Rock collection to PetSmart stores enables us to continue to meet our pet parents' needs with a 'cool' line of products from an entertainer with a demonstrated passion for our four-legged family members."