Musician Bret Michaels is launching a new pet products line that will retail at PetSmart, called Pets Rock.
With the launch of his line, Michaels joins a list of other celebrities who ventured into pet product merchandising, including Martha Stewart, Rachael Ray and Paul Newman.
"As a dedicated pet owner myself, this is a natural partnership for me and I can't wait to unveil the collection. I know my own pets rock, and I wanted to design a line of pet products every bit as fun and cool as they are," Michaels told the Hollywood Reporter.
"Our pet parents have told us they want unique, high-quality products for their pets that are also fun and reflective of their personalities," said Matt McAdam, vice-president of merchandising for PetSmart. "Adding the Bret Michaels Pets Rock collection to PetSmart stores enables us to continue to meet our pet parents' needs with a 'cool' line of products from an entertainer with a demonstrated passion for our four-legged family members."
2 top trends for 2021 according to the pet food industry
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
Shelter pet adoption numbers down in 2020, but high rate
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.