Ceva Animal Health has named Laura Correro senior vice president for its Companion Animals franchise and is relocating Jean-Marcel Ciet, executive vice president for Global Companion Animals, to Bridgewater, New Jersey, U.S., the operational base of Ceva's U.S. commercial subsidiary. Ciet, a member of Ceva's executive committee, will oversee the acceleration of Ceva's companion animals strategy in the U.S., working with local teams and supporting the company's broader ambitions in the market.
The company noted the U.S. represents the largest and most influential pet care market globally, within a North American region that alone accounts for more than 40% of global market value according to Grand View Research.
Correro brings more than 20 years of international experience in global marketing, sales and P&L management across the animal health and consumer health industries. Most recently, as head of franchises pet therapeutics at Boehringer Ingelheim Animal Health, she led global strategic marketing across veterinary channels, driving priority innovations and long-term pipeline development. Before that, she spent 12 years at Procter & Gamble, where she built expertise in global brand management and the over-the-counter pharmaceutical sector.
In her new role, Correro will be responsible for defining, steering and implementing the global strategy for Ceva's pet care segment. She will lead growth across the veterinary channel and the development of a multichannel product portfolio, with a focus on strengthening Ceva's presence in key international markets.
"I am very pleased to join Ceva at this important juncture in its development," Correro said. "The Companion Animals business has strong assets and excellent growth prospects. In a rapidly evolving environment, I am convinced that innovation and close collaboration with animal care stakeholders will be essential to meeting market expectations. I look forward to contributing to this ambition alongside the Ceva teams."
Ciet said Correro's appointment is a step forward for the franchise.
"She brings a strong combination of strategic and commercial experience that will help us continue to build our Companion Animals business over time," Ciet said. "The U.S. is the world's leading pet care market, and our decision to anchor senior leadership on the ground there reflects how seriously we take this opportunity. I am genuinely excited to work alongside Laura and our U.S. teams to build something meaningful here."
Sébastien Huron, deputy CEO of Ceva Animal Health, said the moves reflect the company's commitment to the segment.
"The Companion Animals segment is a key area of development for Ceva, and the United States plays a central role in this landscape," Huron said. "With these decisions, we are strengthening both our leadership and our presence in a market that is highly competitive and fast-moving. Bringing Laura on board and positioning Jean-Marcel in the U.S. reflects our intention to build our capabilities over time, step by step, to better serve our customers."
Ceva Animal Health is the fifth-largest animal health company globally, with more than 7,200 employees in 47 countries.
