Hill’s Pet Nutrition’s Drive Nutrition Sweepstakes selected Kelly Kline of Neffsville Veterinary Clinic in Lancaster, Pennsylvania, USA, as one of three national winners of a new Smart Car.
Three cars will be given away in the United States and one in Canada as part of the sweepstakes. The Drive Nutrition Sweepstakes called for veterinary technicians to enter and complete Hill's activities, such as attending a Hill's Martinis and Manicures event, calling Hill's Veterinary Consultation Service, posting photos of themselves with pets or clients to the company's gallery, or answering educational nutrition trivia questions. Kline was randomly selected out of 587,000 entries in the US. The other US and Canadian winners will be announced soon.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.