To help petfood manufacturers meet the UK's growing demand for premium cat food, Crown Food Europe - Cans and Closures, a business unit of Crown Holdings Inc., introduced an 85-gram package that provides single-serve portions to consumers and shelf differentiation for manufacturers.

Crown says its 85-gram container helps manufacturers address consumer demands through features such as superior metal packaging barrier characteristics to protect the nutritional value of the cat food and extend its shelf life, while providing convenience to consumers through the smaller, single-serving sizes.

“Consumers are paying greater attention to the overall health and wellness of their families, and that mindset has extended to their beloved cats,” said Ana Neale, marketing director, Crown Food Europe. “This desire for cat food with higher nutritional value has led many brands to launch premium products, including lines that are natural or organic, focus on special diet needs or contain health-fortifying ingredients. Since consumers are often paying more for these products, it’s critical that the packaging delivers value on multiple levels. Along with protecting the quality and taste of these upscale products, it should also respond to consumer demands for convenience and environmentally friendly packaging.”

Additionally, Crown says the containers are compatible with its range of easy-open ends to ensure easy and safe opening for consumers. The can, 100% metal, is recyclable and is produced with more than half recycled materials.