Petfood manufacturer Spring Naturals was named the 2011 winner in the dog food category of the Pet Business' Industry Recognition Award.
Now in its 10th year, the awards program highlights the specialty pet industry's most innovative and functional products across a variety of pet care categories. All the brands that received the award were showcased in the magazine's December 2011 issue.
"Speaking for the entire Spring Naturals team," said Rob Cadenhead, vice president of sales and marketing, "it's a real honor for us to be selected for this award. It's great having a national publication like Pet Business confirm that our new line is on target and on trend."
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.