P&G Pet Care's Iams petfood brand introduced a new line of Senior Plus diets, specifically designed for dogs and cats over age 11.
Senior Plus diets are available in Iams' ProActive Health and Premium Protection formulas for cats and small to medium breed dogs over age 11, and ProActive Health for large breed dogs age 9 and older. According to the company, the new Senior Plus diets include ingredients such as antioxidants like Vitamin E to restore immunity, a fiber blend with prebiotics and beet pulp for healthy digestion, L-carnitine to help pets utilize dietary fat, and protein from chicken and egg to help maintain muscle mass. The products are sold at pet specialty stores, mass retailers and grocers.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu