H.A.N.K., a custom Web-based program developed by Pet Planet, provides recommendations to customers on petfood, supplements, pet treats, toys and more, after customers answer a few questions to create a pet-health profile. The kiosk also offers access to the new Pet Planet Nutrition & Health Education Center. Recommendations and educational material will then be emailed to the customer so they can learn more and continue to research on their own. Any time a Pet Planet customer returns to the store, they can review, update or modify the profile.
“As a resource for all things pet health-related, H.A.N.K. is truly revolutionary in its approach to providing accurate information, clarifying the confusion and assisting families make the best decisions they can for the health and longevity of their pets,” the company says.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.