French petfood manufacturer Continentale Nutrition confirmed that investment funds AgroInvest and India Invest will invest 19 million euros (US$23.4 million) to acquire a joint stake in the company, merging Villeneuve Petfood with Continentale Nutrition.
Continentale Nutrition also announced that regional public property company CommunautÃ© d’AgglomÃ©ration du Boulonnais will buy its logistics platform for 10 million euro (US$12.3 million). The merger of Continentale Nutrition and Villeneuve Petfood will mean the companies employ a total of 922 people.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.