Instinct Raw Boost is a petfood that integrates Instinct's freeze-dried raw formulas with grain-free kibble, available in chicken, duck and venison for dogs, as well as chicken and duck for cats. Instinct Raw Bites are in the "scoop and serve" form of feeding to make it more convenient for pet owners to quickly thaw and serve to pets. Instinct Raw Bites are available in four formulas for dogs or cats: chicken, beef, duck and lamb.
“Pet parents want vibrant health for their cats and dogs, and providing a grain-free food that’s high in protein is the foundation for optimal health,” said Eric Emmenegger, senior brand manager. “And, while many people understand the benefits of feeding raw to their pets, the frozen form may not work with their lifestyle. Freeze-drying simply removes moisture while maintaining the food’s natural integrity. By integrating freeze-dried raw pieces with our kibble, pet parents are able to easily serve a boost of healthy raw food in every bowl.”
To celebrate the launch of the new formulas, Instinct is giving away free petfood samples to those who "like" its Facebook page. Instinct will allow users to request a free 3-ounce sample of Instinct Raw Boost, for a total of 50,000 samples given away on a first-come, first-served basis.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.