Purina Pro Plan petfood brand is asking pet owners across the country to put their dog's greatness on display in the "How is Your Dog Great?" video contest. The contest will select one grand-prize winner to be featured in an upcoming Pro Plan commercial that will be unveiled at the 2013 Westminster Kennel Club All Breed Dog Show, a trip to the dog show, and a free year's supply of Pro Plan brand dog food.
Now through August 27, pet owners can go to Purina Pro Plan's YouTube channel and upload a short video (two minutes or less) that demonstrates moments along their dog's journey toward greatness that inspire others to discover the greatness in their own dog.
An independent panel of judges will select 10 finalists, evaluating each entry based on the originality, creativity and composition of the video. Then, the top 10 finalists' videos will be up on the Purina Pro Plan YouTube channel for the public to vote on their favorite, starting on or around September 10 through October 8. The grand-prize winner will then be chosen by a combination of judges' scores and public votes. Contest rules and entry forms are available online.
"Premiering the winning video on the dog world's ultimate stage, the 2013 Westminster Kennel Club Dog Show, gives us the opportunity to recognize incredible dogs from all walks of life," said Robert Tochterman, senior brand manager of Purina Pro Plan. "We hope to inspire all dog owners to discover and celebrate the greatness that lies within their dogs."
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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