Chewy has announced the launch of Get Real, a line of minimally processed, fresh dog food available exclusively through the retailer's platform. The product line includes three recipes: Chicken & Brussels Sprouts, Beef & Sweet Potato, and Turkey & Cranberry, offered as both complete meals and meal toppers.
The company said each recipe contains 10 or fewer ingredients plus added vitamins and minerals. The products are gently cooked to retain nutrients and frozen to preserve freshness. Pet nutritionists developed the human-grade formulations using real meat, fruits and vegetables.
The ready-to-serve meals arrive pre-portioned and require only thawing before feeding. Chewy offers customizable delivery plans that allow customers to adjust frequency and accommodate storage requirements.
"We are proud to offer Get Real, making fresh food easy for pet parents and delicious for pets," said Orlena Yeung, chief brand officer at Chewy. "Backed by our signature customer care, we are excited for dogs across the country to enjoy this new premium offering."
Get Real formulations are tailored to individual dogs based on weight, breed, age and activity level to determine recommended feeding amounts. The recipes meet nutritional levels established by the Association of American Feed Control Officials (AAFCO) and are designed for all life stages, including puppies, seniors, nursing and pregnant dogs.
Get Real is currently available in select markets through Chewy's website.
