Designed by Subplot Design Inc., the 12-food high WonderWall was comprised of two 80-inch LCD screens and a 16-foot product shelf that simulated an in-store planogram. The WonderWall included teaser postcards for pet retailers and distributors, large advertisements, attendee and fan-emailed photos.
"The WonderWall is an interactive, live, generative photo mosaic that engaged tradeshow attendees and received over a hundred photo contributions on site as well as from our loyal Facebook community," said Jaimie Turkington, Petcurean marketing manager.
By Tim Wall
In 2020, pandemic driven demand alternative pet market, reducing owner preparation and diligence as people scramble to buy what puppies they could, without investigating the source, or even seeing the young dog.
By Debbie Phillips-Donaldson
Issues with pet food transportation have contributed to higher costs in supply chain disruptions.