The free "Catify Yourself" iPhone app lets users send photo messages to friends from their cat-like self. Facebook users can also use "Catify Yourself" on Friskies' Facebook page, with the chance for users' photos to become the "Catify Photo of the Day." Users can choose templates and captions for their cat photos.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.