The free "Catify Yourself" iPhone app lets users send photo messages to friends from their cat-like self. Facebook users can also use "Catify Yourself" on Friskies' Facebook page, with the chance for users' photos to become the "Catify Photo of the Day." Users can choose templates and captions for their cat photos.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.