Research and Markets has added the From Gourmet to Grain-free: Innovation in a Resilient Global Pet Care Industry report from Euromonitor International to its offering.
According to the report, despite economic uncertainty, pet care continues to see strong retail growth, with an increasing importance on product innovation and segmentation. The report looks into trends and themes driving pet care innovation, as well as identifies leading and emerging companies and brands, provides a market analysis with information on pet ownership, and provides five-year forecasts for the pet care market. The report can be purchased online.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.